Led the creative strategy for Sur La Table’s 2025 Holiday Platform, “From Our Table to Yours,” developing the overarching style guide, messaging hierarchy, and cross-department alignment spanning the full omni-channel season from Thanksgiving through Christmas.
Partnered closely with the VP of Creative, Head of Brand Marketing, Senior Copywriting Manager, and other creative leads to refine the concept and secure executive approval. From there, directed a team of designers and copywriters in executing the full seasonal campaign across digital, retail, print, and social channels.
This platform celebrated Sur La Table’s culinary authority and chef-led expertise, weaving authentic storytelling into our holiday offerings. The creative approach brought to life the brand’s role at the heart of the home — inspiring customers to gather, cook, and share meaningful moments “from our table to yours.”
