Photography Art Direction

On-Set Art Direction Across Campaign & PDP Photography

Created and directed laydown and on-figure imagery for digital and social campaigns across the Stella & Dot Family of Brands, including Ever Skincare. Collaborated closely with in-house photographers, producers, stylists, retouchers, Creative Director, CEO & Head of Brand Marketing to craft cohesive, high-impact visuals that elevated brand storytelling. Oversaw diverse model casting and creative production for both campaign and PDP imagery, ensuring products were showcased with clarity, emotion, and shoppability across desktop and mobile.

For Ever Skincare, contributed to a major 2020 rebrand—leading model and prop sourcing, visual concepting, and on-set art direction. This rebrand fueled a measurable surge in impressions and sales, strengthening the brand’s digital presence.